What Does a RED Logo Color Say About Your Business?

In this series about what colors mean in a logo, we look at the color red for branding your business. In this series, we already examined the color blue in the blog titled “What Does a Blue Logo Color Say About Your Business?”.

Red is associated with the health care industry denoting blood and life. The color red is also used with branding restaurants while stimulating an appetite for fast food eating.

Logo Design

When a graphic designer collaborates with your company, the goal is to make sure your branding perfectly matches your company's mission and the image you want to communicate. With the Pantone Matching System, there is an infinite color palette to select from when creating your branding. It is imperative that the logo colors speak to and attract your demographics.

Marketo did a study of the world’s top 100 brands determined by brand value and analyzed each brand’s logo and came up with statistics of which colors are companies using most. Here are the results:

29% - Red

33% - Blue

28% - Black or Grayscale

13% - Yellow or Gold

Another important fact they found out is regarding how many colors are used in a logo:

•       95% of the logos use only one or two colors in the logo
•       5% use three or more colors in the logo design branding

Color Meaning – Red

Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable.

Using red for a company's branding in a logo, website, business card, brochure, flyer, and color of your shirt in a headshot it symbolizes:

•       Energetic
•       Passionate
•       Attention-grabbing
•       Provocative
•       Exciting
•       Aggressive
•       Vibrant
•       Dynamic
•       Edgy
•       Efficient

Red is an appetite stimulant, especially when combined with yellow. Look at these successful National and International restaurant logos:

KFC

Wendy’s

Arby’s

McDonald’s

Burger King

Sonic

Corporations

Take a look at some of the most successful companies in the world and their red logos:

Canon

CNN

Coca Cola

 CVS

Disney 

Dow Chemical

Dupont

Exxon

Johnson & Johnson

Mitsubishi Motors

NASA

Puma

Raytheon

Staples

Target

Toyota

Virgin

Wells Fargo

Linda Simon Studio Designs

Here are some designs with red in the logos that I created for my clients:

Logos are essential to represent your business and require a professional graphic designer that is experienced in creating business logos and branding.

If you are considering starting a business and need a new brand developed or if you are rebranding your existing company logo, give Linda Simón a call at 757-430-9008 or visit www.LindaSimonStudio.com to see a logo portfolio.

Contact

Linda Simon Studio is a full-service marketing and design firm specializing in marketing strategy, identity brand design, website design, SEO, content writing, collateral, point of sale design, and photography. Linda Simon Studio was founded by Linda Simón in 1996 and is based in beautiful Palm Harbor, Florida just north of Clearwater & Tampa Bay. Schedule your Personality Portrait today. Call Linda at 757-430-9008 or email linda@lindasimonstudio.com.