Over the years, blue has become a standard branding color for Fortune 100 companies, mid- and small businesses around the world. It is an especially popular color among airlines, banks, and hospitals. Bluewater is scientifically known as a calming influence as is watching the beautiful variety of blue hues in a sky.

Logo Design

When a graphic designer collaborates with your company, the goal is to make sure your branding perfectly matches your company's mission and the image you want to communicate. With the Pantone Matching System, there is an infinite color palette to select from when creating your branding. It is imperative that the logo colors speak to and attract your demographics.

Marketo did a study of the world’s top 100 brands determined by brand value and analyzed each brand’s logo and came up with statistics of which colors are companies using most. Here are the results:

33% - Blue

29% - Red

28% - Black or Grayscale

13% - Yellow or Gold

Another important fact they found out is regarding how many colors are used in a logo:

•       95% of the logos use only one or two colors in the logo
•       5% use three or more colors in the logo design branding

Color Meaning – Blue

If you use the color blue in a logo, website, brochure, business card, flyer and even as a backdrop in a professional headshot photograph, it can communicate authority and trustworthiness. Navy and reflex blue speak to authority and stability. You’ll find dark blue associated with the military and police organizations.

Blue symbolizes:

•       Loyalty
•       Strength
•       Wisdom
•       Trust
•       Stability
•       Reliable
•       Professional
•       Comfort
•       Conservative
•       Confident
•       Calm

There are different hues in each color palette. Here are two blue hues and their meanings:

Light blue conveys tranquility, health, healing, calm, understanding and softness.

Dark blue communicates knowledge, power, integrity, trust, and professionalism.

Corporations

Check out some of the most successful companies in the world and their blue logos:

Allstate

American Express

Bank of America

Blue Cross Blue Shield

BMW

Boeing

Chase

Citibank

Facebook 

Ford

GE

Intel

Johns Hopkins

Lockheed Martin

Lowes

Mayo Clinic

NASA

Samsung

Twitter

 Walmart

Military

Department of Defense

US Air Force

US Coast Guard

US Marine Corps

US Navy

Police

Local Companies

BayCare

Duke Energy

Home Shopping Network (HSN)

MarineMax

Raymond James

Spectrum Business

Valpak

West Pharmaceutical

Logos are essential to represent your business and require a professional graphic designer that is experienced in creating business logos and branding.

If you are considering starting a business and need a new brand developed or if you are rebranding your existing company logo, give Linda Simón a call at 757-430-9008 or visit www.LindaSimonStudio.com to see a logo portfolio.

Contact

Linda Simon Studio is a full-service marketing and design firm specializing in marketing strategy, identity brand design, website design, SEO, content writing, collateral, point of sale design, and photography. Linda Simon Studio was founded by Linda Simón in 1996 and is based in beautiful Palm Harbor, Florida just north of Clearwater & Tampa Bay. Schedule your Personality Portrait today. Call Linda at 757-430-9008 or email linda@lindasimonstudio.com.