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13 Ways to Use Branding Photography to Market and Grow Your Business
Monday, August 19, 2019
13 Ways to Use Branding Photography to Market and Grow Your Business

Investing in high-quality, authentic photography is necessary in today’s competitive business world. Photographs communicate the personality of your brand effectively. A good photo touches the heart and can create an immediate trust or get a client to make a purchase.Humans are very visual creatures, and we shop with our eyes. We make many purchasing decisions based on first impressions. Hiring someone for a service or buying a product is often an emotional decision. Properly executed branding is about influencing the way consumers think about you and your business or product. As a result, branding photography can have a significant impact on your business and your bottom ...

Do You Know Your Creative Muse?
Wednesday, July 10, 2019
13 Ways to Use Branding Photography to Market and Grow Your Business

To get your creative juices flowing or to get motivated to tackle a project, I recommend figuring out who or what is your muse? As a Marketing and Branding Consultant, in any given day, I have to switch gears between:      Designing a company’s branded logo and colors      Branding photographing of an entrepreneur or office in action      Writing website content or blogs that sell and educate      Creating digital materialsIt can be demanding or challenging, especially if I'm tired, hit the late afternoon sluggishness or being in a tight deadline. I hit the easy button with my muse. It ...

What Does a RED Logo Color Say About Your Business?
Wednesday, May 22, 2019
13 Ways to Use Branding Photography to Market and Grow Your Business

What Does a RED Logo Color Say About Your Business? What Does a RED Logo Color Say About Your Business?In this series about what colors mean in a logo, we look at the color red for branding your business. In this series, we already examined the color blue in the blog titled “What Does a Blue Logo Color Say About Your Business?”.Red is associated with the health care industry denoting blood and life. The color red is also used with branding restaurants while stimulating an appetite for fast food eating.Logo DesignWhen a graphic designer collaborates with your company, the goal is to make sure your branding perfectly matches your company's mission and the image you want to ...

What Does a Blue Logo Color Say About Your Business?
Tuesday, May 14, 2019
13 Ways to Use Branding Photography to Market and Grow Your Business

What Does a Blue Logo Color Say About Your Business? Over the years, blue has become a standard branding color for Fortune 100 companies, mid- and small businesses around the world. It is an especially popular color among airlines, banks, and hospitals. Bluewater is scientifically known as a calming influence as is watching the beautiful variety of blue hues in a sky.Logo DesignWhen a graphic designer collaborates with your company, the goal is to make sure your branding perfectly matches your company's mission and the image you want to communicate. With the Pantone Matching System, there is an infinite color palette to select from when creating your branding. It is ...

Are These Terms Greek to You — Vector, Raster, EPS, AI, JPG, TIFF, PDF, PNG”?
Friday, May 10, 2019
13 Ways to Use Branding Photography to Market and Grow Your Business

Are These Terms Greek to You — Vector, Raster, EPS, AI, JPG, TIFF, PDF, PNG? In the United States, there are over 327 million people online interacting in the digital world. All demographics of people are using their cell phones, iPads, iPad Minis, laptops, Apple Watches, FitBits, notebooks, and desktop computers to communicate on the internet.Here are some of the ways we are communicating with each other or placing order with graphic formats:      Facebook - sharing .jpgs of photographs      LinkedIn - promoting businesses with blog URLs      Instagram - posting .png mimes      Outlook ...